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Affiliate Tracking—Telephone Orders |
Affiliates marketers hate the telephone. When customers call in an order, instead of clicking a link on the site, it breaks the normal link-tracking mechanism which affiliates count on for their commissions.
If a merchant's site offers phone ordering, the only usual way an affiliate can get a commission is if the merchant asks the customer if the link they used to find the site has a code number in it. That's awkward and confusing. And impossible if the affiliate has used cloaking software to hide their affiliate links:
Affiliates sometimes cloak or obfuscate their identification code to prevent piracy or losing commissions if someone modifies the link.
Without cloaking: http://www.merchant-domain.com/affiliateid?345
With cloaking: http://www.your-domain.com/product.htm
But of course, relying entirely on web sales is not always the best way to sell certain products and services. Sometimes the telephone is necessary.
So how can affiliate programs and telephone point-of-sale work together in the best interest of both the merchant and the affiliate?
There are three options. . . having one of these methods in place will go a long way towards providing affiliates what they want to see in a program.
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