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Newsletter Best Practices |
People get a lot of email. And they don't have much time. Help your readers by streamlining the experience.
We mention newsletters here, but these tips (gathered from a leading autoresponder service) also apply to any other material sent by an email service . . .
Start with these guidelines and then do A/B tests to see which format and schedule is most successful with your audience. Good software makes quick work of testing.
Don't be too disheartened if only 30% of your mailings are opened at first, that's average, but you should shoot for 50%+.
Even if your message doesn't get opened as often as you might like, you still gain some name-recognition benefit and the recipient may come back to look at your message at a later time.
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Site Optimization & Marketing Strategies Growing Your Online Business Web Marketing Basics Optimization Concepts Alternatives to Paid Advertising Keyword-Based Content Audio Interviews & Tips Autoresponders & Awareness Newsletter Best Practices Paid Advertising Pros & Cons of Paid Advertising How to Write an Ad that Pulls Affiliate Marketing Programs What is Affiliate Marketing? 7 Benefits of Affiliate Marketing Checklist: Ideal Affiliate Program Motivating Your Affiliates Glossary Sample Reports Keyword Visibility Report Competitors & Partners Report Contact: Michael Charvet Alta Publishing, LLC Tel: +1-530-873-8041 IM: altapublishing Updated: April 2, 2008 © 2003 - 2007 Alta Publishing, LLC |