Local Search Information Checklist
We'll need the information below to complete your Local Search Marketing Package. You may submit this information to us, or we will do our best to extract it from your web site and other sources.
The business information we send to these information sources and search engines on your behalf forms an important part of your overall online marketing strategy.
Carefully consider what you want to tell potential clients. It's best to go beyond mere description and features. Instead, write from the viewpoint of your future clients: emphasize benefits of working with your business, express your uniqueness, and entice your clients to take action.
(The information accepted by each information source and search engine varies; we use as much of your information as possible. If you do not wish to submit information for a particular item, just leave it blank. )
============================== BEGIN ==============================
- Company / organization (the business name in public use. Do not include phone numbers, keywords, or URL's in the business name)
- Physical address (complete street address including suite number if any, and postal code. Do not use a post office box.)
- Do you want to hide your street address if possible? (some information providers allow us to hide the display of your street address, for example, for home-based businesses)
- Primary phone number (if possible, use a local phone number in this format 555-555-5555, not a toll-free number
- Secondary phone numbers (indicate if toll-free, mobile, after-hours, emergency, etc. The quantity of displayable phone numbers depends on the space allowance of the information provider. Recommendation: list the numbers in order of importance; generally the emergency or after-hours number first (if any), followed by a toll-free number, (if any))
- Fax number
- Email address (primary public contact email address, for example info@cnn.com)
- Web site address (also called the URL, for example www.cnn.com. If you have more than one location, use the URL that best corresponds to that location)
- Days and hours of operation (for example, Monday - Friday, 8:00 - 5:00, closed Saturday and Sunday. Indicate if hours vary by day, or are divided by time, for example Weekdays 8:00 - 12:00 and 1:00 - 5:00 except Tuesday 9:00 - 1:00):
- Which categories (up to 5) best describe your business? We'll do our best to match your categories. (for example: Dentist, Wedding Photographer, Thai Restaurant.
- Single-sentence title (up to 70 characters including spaces, usually the business name followed by keywords (for example: Lewis & Clark, Explorers and Wilderness Guides
- Short-form business description (up to 200 characters including spaces)
- Products or services offered (a general description of products carried and services performed, up to 200 characters including spaces)
- Specialties (services or products in which the business specializes):
- Year the business was established
- Payment options. List specific credit cards, types of checks, wire transfer options, etc. (for example: American Express, cash, check, Diner's Club, Discover, financing, Google Checkout, invoice, MasterCard, Paypal, traveler's check, Visa, etc.
- If you perform services for clients at their locations, tell us how far you are willing to travel from your main physical address (in miles or kilometers). Or, you may send us a list of zip codes or city names that you service. If you do not travel to clients, leave this blank.
THE FOLLOWING INFORMATION IS OPTIONAL, BUT IT WILL HELP CLIENTS DIFFERENTIATE YOUR BUSINESS FROM OTHER BUSINESSES.
- Up to 10 digital images that depict your business / organization, or business product. For example: images of your building, owners, product line, logo, services being performed, etc. Do not submit generic images or images for which you do not have permission to use.
- The YouTube addresses (URL's) of up to five videos that that depict your business / organization, or business product. For example: a video tour of your office, TV ads, interviews with owners, presentation of product line, services being performed, etc. If your videos are not currently on YouTube, upload them here.
- Professional associations or organizations (up to six, list most important first)
- Professional accreditations and certifications (up to six, list most important first)
- Brands carried, or service names offered (if your business offers recognized brand names, list the most important ones here)
- Languages spoken by staff (the 10 most common are English, Spanish, American Sign Language, Chinese (Cantonese or Mandarin), French, German, Tagalog, Vietnamese, Italian, Korean. )
- Parking options: (for example: free on-site parking, metered street parking, off-site parking nearby, street parking, valet, etc.)
- Names of primary business contacts, their titles, and phone extensions
- Long-form business description (up to 1,000 characters including spaces)
- Biographies of principals or owners (up to 1,000 characters including spaces):
- Business history (up to 1,000 characters including spaces):
============================== END ==============================
