Attract. Connect. Thrive.
Local Search Marketing Services
& Strategies for Professionals.

Local Search Marketing Program: Included Services

A complete program to dramatically improve your local search visibility and online authority.

Core Services

  • To track progress, we take snapshots of initial online presence including search engine rankings and reviews.

  • List of top keywords (we use these for our reports, and you may optionally use them for your site optimization and paid ad campaigns)

  • 70-step comprehensive local search optimization process: all major search engine and directory listings, data aggregator accounts, and basic citation-building:

  • Claim your local search listings: (a critical step that protects your identity and gives you control. You'll always have full access.

  • Create Google+ and Linkedin business pages.

  • Consistency of your business information on the Internet is critical to your visibility; we verify that your listings match, and fix those that don't.

  • We use special tools to submit your business to directories including specialized industry and area directories your top competitors are listed in, and those they are NOT listed in. This citation-building process helps build strong visibility.

  • Optimize and upload images and videos (supplied by you.)

  • Website SEO (we supply instructions and if applicable, code for your web developer to implement): page titles, header tags, Google map, Google Badge, Schema code, WordPress plugin recommendations, and links to your review sites.

  • Online marketing guidance. Learn how review acquisition, authority-building, and customer outreach will improve your results.

  • Free updates to your listings and offers

Ongoing Services

If you subscribe beyond the first year, we will continue to improve your visibility and provide guidance to strengthen your online authority and reputation:

  • Periodic checks of major listings and data aggregator accounts — necessary to discover data problems that pop up, and proactively alert providers that your account is active and current — this is now a ranking factor!

  • Periodic checks of Google Mapmaker to confirm third parties have not changed your company data in a negative way.

  • Ongoing citation-building: A big factor in search ranking, more citations are always better.

  • Monitor ranking positions on Google, Yelp, Yahoo, & Bing.

  • Online marketing guidance. The online marketing industry changes rapidly. We watch for changes that could affect your success, and show you how to adjust and make them work to your advantage. Have a question about how to improve your results? We're here to help; just call us.

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