Sample Keyword Visibility Report

Your customers are searching for your business using any of hundreds of possible keywords. This report shows how well your site ranks for those keyword searches.

We developed this sample report (below) for a nutritional supplement retailer specializing in brain longevity and memory products. It shows their top-10 search engine positions across 200 of the most-searched keywords in their niche. [It's common for a business niche to have anywhere from 200 to 2,000 plausible long-tail keywords; this report actually used 500 keywords, but we are showing only the first 200.]

The keywords were extracted from a database of actual searches done in the previous 90 days. Taken together, they add up to 597,000 searches a month. A big market to be sure.

The mix of keywords chosen in this report acknowledges that some visitors, rather than searching directly for supplements, will be trying to answer indirect questions like "What is the best treatment for short-term memory loss?" (having no idea about the type of solution) , or "How can I calm my mind?" (yoga, mediation, pills?) And this is why your keyword list should include any terms that someone might use, directly or indirectly, to connect with your business.

The number within each cell is the actual search engine position for that keyword / search engine combination.

Anything from 1 - 10 is great!

But as you can see, almost all the cells in the table below are blank.

This site, along with most of the business sites we review, is effectively invisible to a very high percentage of potential customers.

Why? Because it's been knocked out of the top-10 search results by competitors with a better focus and strategy.

Our client may have a listing at position number 58 on Google, but who really cares? No one will find it. The reality is this: if your site does not appear on the first page or two of search results, traffic will drop off DRAMATICALLY for that keyword. You'll have to develop alternative ways to get noticed, pay for advertising, or live with low traffic.

Unfortunately, this sad state of affairs is VERY common. Most businesses are largely invisible for searches they really should score highly on, but because they don't have a web marketing or optimization plan, they don't do as well as they could.

So how does your business rank? The only way to know is to develop a keyword list (of known, relevant searches) and run a visibility report like this. Then, take action to turn things around in your favor. Contact us for this essential first-stage research.

See the Sample Report